The Future of Mainframe Marketing

February 8, 2012 in The Ad Business

Mainframe companies pay us a healthy chunk of money to tell their stories. And while everyone is different, we hear the same theme repeatedly: How do we dispel the perception that we’re cavemen circling the dinosaur of Big Iron?

While yesteryear’s dinosaurs are today’s oil, we all know that the mainframe is more vital then ever in fueling organizations’ IT ecosystems. If the mainframes of the world were to go offline tonight, the global economy would instantly come to its knees.

Still, firms are fixated on revising the worldview of our industry.

To change the image, alter reality. Advertising in all its forms — social media, websites, digital marketing, print, collateral, trade shows, etc. — conveys your messaging in a compelling and memorable fashion. It communicates but will never change who you are.

You must be obsessed with evolving. How? Actively develop next-generation mainframe solutions. Go mobile. Create dashboards with great user interfaces. These are just a few examples.

Look at IBM, who spent years and a small fortune making the zEnterprise, a mainframe/server hybrid. Take a cue from CA Technologies, who developed Chorus, which busts silos by acknowledging that users now have cross-departmental Role responsibilities. I know these are huge companies, but instead of looking at how big they are, look at yourself and remember that true growth comes from within.

Do you have to leave your comfort zone? Maybe.
Is it expensive? Not necessarily.
Is it vital to the long-term health of your firm and the industry as a whole? Probably.

We are known as a leading-edge communications firm, but communications is not enough: only you can own your evolution. We can hit home runs for you in bringing your products and solutions to market, but only if you are prepared to “Be Innovative or Begone.” It is the linchpin to all our futures.

Dinosaurs became oil... or birds

You Can Control your Evolution

The trend of Flexible images in web design:

February 3, 2012 in CSS


Increasingly the websites are being viewed on mobile devices and tablets with varied screen sizes and resolutions. This provides a challenge to design sites that are scalable, have fluid layout capabilities and look good in all popular devises. A Varity of solutions are being explored to combat the challenges.

Browsers compatibility and other issues also impede and hinder the layouts as some browsers do not support features of css3 or html 5. One simple trick that can be used to resize images to different screen sizes and layout is using the CSS’s max-width image size percent property.

1 img { max-width: 100%; }

If no other image width styles override this rule, every image will load in its original size. The css sets the maximum width of the image to 100% of the screen or browser width, and when that 100% changes so does the image size. The idea is to deliver images at the maximum size they will be used at and the height and width of the image is not declared. This lets the browser resize the images as needed while using CSS to guide their relative size. It’s a great and simple technique to resize images beautifully.

Some non cons to this are

1) Max-width is not supported in IE, but a way around to that is using 1 img {width: 100%} in an IE-specific style sheet.

2) One more con to this is that when an image is resized too small in some older browsers in Windows, the rendering isn’t as clear as it ought to be.  This can be fixed using a java script code found at this link.