Side Jobs – Next Level Education

This article is not for all students. You either live to work or work to live. If you consider advertising your art, your life and would like to excel at it; if want to do more to fill your backpack of skills than listening to lectures and reading papers – this article might be up your alley.

As students in marketing we aren’t subjected to a lot of hands-on practice. Limited by case studies, workshops, and the occasional business seminar, we absolutely need internships to bring us up to par with those currently working as marketing professionals.

I’d like to stress, however, that I do not believe that the theory that is being taught to us is unimportant. On the contrary, I am an academic to the core and believe that a scientific background gives students a huge competitive advantage.
Experimenting – collecting, analyzing and reporting data – is invaluable to the advancement of advertising; it’s what makes our profession science; it is what makes our profession advance. Look at the advent of big data during the current social media revolution; look at consumer psychology based branding; look at e marketing – they are all the result of research.

We must, however, not fool ourselves that theoretical knowledge is sufficient to start a career in business. Certainly if we wish to compete with current professionals, we cannot graduate as rookies that have never spend a day in their lives advertising a product. So for us upcoming admen and women, besides filling our vacations with internships, can we do more? Yes, you just have to think… creatively.

First off, the student life is a busy one. On the first day of college I was once presented with the three S’s: Sleep, Social and Study. We were told to pick two, because there would not be time enough for all three. However, as you learn to plan your social life better, study more efficiently, and sleep less (which is a huge transition for ex-teenagers) you start to notice that there is actually some spare time on your calendar. It might not be enough for a full-time position at an ad agency, but how about a part-time internship or a side-job?

It is true that most internships are advertised as full-time, but what is stopping you from sending an email to a possible employer to discuss the options? Perseverance will always be rewarded and employers will see you as a motivated applicant because you are willing to sacrifice your leisure time for more experience. Especially graduate students, who spend little time actually in class, can apply for such part-time positions since their schedules are more flexible.

Unfortunately there aren’t many paid internships and not all of us have the luxury of being able to do underpaid (see unpaid) ones. Staggering student debt and outlandishly high living costs force many students to take on a side job. Luckily for every disadvantage there is an advantage, since working at small businesses provides the hidden opportunity to practice advertising. Small businesses often do not have a marketing budget; so proposing to do advertising for them, as part of your job, offers them low-cost advertising method.

It provides several advantages for both parties, mostly since the stakes are quite low, but the gain can be high. Being a marketing or advertising student there is little you can do that can actually harm the business, but adding just a little advertising can do wonders for a business. Setting up proper Social Media advertising for instance, can not only increase the number of customers, it can also improve communication with the customers, creating a dialogue for improved service and product.

Graduation Day

Screen Shot 2015-06-28 at 3.38.59 PMIt is still hard for me to believe that my time at The Voice has gone by this quickly. In these past two months, I have grown more than I imagined one could do in such a short period of time. If someone had asked me two months ago what I hoped to gain from this internship, my response would not have remotely covered the amount of knowledge, insight, or growth I have gained from this experience. I owe this to the incredible people I had the chance to work with. Matthew, Rachel, Amanda, Elyse, Sam, and Aleshia have each played a unique role in making my time here so incredibly positive. I am grateful for having experienced moments of triumph and hardship with the other interns, both of which were essential to my growth at The Voice. Some of my most memorable accomplishments include the day we completed and sent out our first newsletter, the day we got the blog running complete with a new layout and logo, and the week we were featured as AdForum’s Agency Of The Week. The obstacles we faced, whether it was technical difficulties or trouble downloading photos, are ones I now value just as much as any accomplishment. From them, I learned how to work through stress in order to get a job done. Leaving The Voice, I have so much more confidence in my abilities to think creatively, communicate my ideas to others, and work with a team. I am especially grateful to Rachel and Matthew for creating such a positive environment that fosters learning and growth for all of its interns. Whether we were ordering pizza for lunch, buying all of the Cheesecake from Adros Diner on National Cheesecake Day, or taking a video of a bird that made its way into the house, every day spent at The Voice is something different. The strong sense of community, encouragement, and support at The Voice is what makes this internship program so special. I feel extremely lucky to have had the chance to be a part of it!

Social Media Marketing: The Time is Now

shutterstock_174838673As a key member of the team that is behind the social media efforts of the Voice, and a marketing student that has also studied social media marketing, I see utilizing social media as an essential, yet overlooked, piece of the marketing mix. Competitors are already on social media, making it the perfect time to update your social and online presence. Utilizing social networks will bring increased exposure of your company, can help improve search rankings, allow you to share information and news instantly, and helps you interact and communicate with both current and future customers.

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You Can’t Be Prepared For Everything

While driving to my first day at The Voice just three days ago, I wondered what the day would be like. I tried to think up all the possible things they could expect of me, hoping that it would be within the realm of what I have learned in my last two years of college. I felt confident in my range abilities, still riding on the high after receiving straight A’s just a few weeks earlier. It is safe to say that I am a perfectionist, the type of student that will read the textbook twice just to be sure that there will be no surprises on the exam. Over-preparing is my specialty, my seemingly fool-proof method for success. I now admit that it was about time for me to get a reality check, one that was about to take place that day.

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Shine a Light on Business Opportunities with LED

LED Light Board
Led Lights by Pixomar, Published on 29 October 2009

LED, or light emitting diode, is a newer mode of lighting. An LED is easily identified by the smaller collection lights, seen as just dots, that make up the display light itself. LEDs are very bright, and are rising into popularity in advertising due to their stunning imagery and flexibility for a variety of uses.

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An Ending of the Last Week

As I say farewell to five months of working at the Voice Advertising Agency, it’s time to move on to the next step in life, and that’s the real world. I am ready to continue my passion with film-making for the future, and have an exciting adventure ahead of me. At my last day here at the Voice, I spent the entire time working on a trailer to somehow put together a montage of what went on throughout the semester, and how great it is to work at the Voice. I took clips from my video projects, Tony’s video projects, and photographs, and put together a one-minute trailer to showcase the advertising agency. In addition, I briefly spent time making sure all of the blogs I wrote were written by me (to make it say, “By Ray Corriea” instead of “By The Interns”). It’s been a pleasure working here, and once again, I look forward for the future.

A Little Bit of Work

This week has been a busy week for me since I was preparing for my final weeks in college, so that was my main priority. I was only able to come on Friday to continue with what I left off with last week. I took the camcorder and watched a small video tutorial on how to have the projector screen working. It’s easy with unedited videos, but to have edited videos on there was going to be a difficult task for me to accomplish, also to have it project outside in the day time was just no way.

So, Matt sent me an email about an Annual Award Show for the Connecticut Art Directors Club, and he wanted to get a couple of videos submitted. Seven videos with their respective images (screen-shots/captures) were chosen, and ready to go. One day of work this week was very easy.