The General Tom Thumb Project

This entry is specifically for the last three days of being an intern, and eventually heading to become a part-time worker of this company for the rest of the school semester. Even though I missed last Fridays due to snow (ironically on the first day of Spring), I missed a specific blog entry for last week. Last Tuesday on March 17th, Matt and myself began the video project for Tom Thumb (a.k.a. project 4). The two of us, as well as fellow interns Haley and Cassie, went to the cemetery across the street and visited the grave of General Tom Thumb. Matt spoke a little bit about him, and made me stand in the front of the grave due to the fact that General Thumb and myself are both dwarfs. Piecing together that footage with extra photos from Google was a piece of cake. The following week I made several new edits by rearranging the first edit, and adding a few more clips from last month. Those clips had Matt filming me talking about famous celebrity dwarfs and how I felt about it. Matt thought it would be a good idea to include me in the video, but I initially thought there wasn’t enough footage so far, but after discovering that clip from last month, there was enough to make a two minute version (so far). Because of this, I typed a number of important highlights that are associated with General Thumb and printed it out for future filming (hopefully).

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Email Infographic

Here’s an infographic to help understand “Why Email Split Testing is Essential for Profitability.” Don’t forget to keep those campaigns consistent and your testing simple!

Email-Split-Testing-Infographic-620x4107

 

-Cassie

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Projects 3 & 4…so far

Not that much contribution for this week. I was basically taking projects 1 & 2 (The Barnum Wall & The Ad House Kitchen) and bringing them to Dropbox.com, and the History of Ads website. Also, with Final Cut Pro added to my MacBook pro, I no longer have to use iMovie.

Project 3 was the Burma-Shave ad that was going to be sixty seconds or less. I took the footage from a few weeks ago, shortened the intro and outro, and added photos of the product that was explained by Matt. I was careful when editing it, but the whole thing took less than a hour to complete. Once uploading it to Dropbox and sending the link, it was officially complete. Project 4 on the other hand is in process. Since project 1 was about P.T. Barnum, Matt had the idea of doing a separate video project on General Tom Thumb, a famous dwarf. In addition, he found out that his final resting place is just down the street from the Ad House, which gave us the idea of visiting the cemetery once filming officially begins. Project 4 will overall be the same as projects 1 & 2.

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Projects 1 & 2…Complete

Within an accomplishment or two, two videos to begin ‘The Ad House’ series had made their way to completion. Taking the footage from Tuesday or last week, and additional photos taken from that day, and last Friday, I made two separate videos of Matt giving visual tours of the kitchen and the Barnum wall. Each episode had to be ten minutes or less, so the kitchen video was narrowed down between three-four minutes, and the Barnum wall was shortened to around nine minutes. In addition, the intro created on Adobe Premiere was added at the beginning and end of both segments; thus creating a mini-episode of both videos. Looking at final results really made it reality TV-like. Lastly, both were uploaded to Dropbox, and they’re ready to go for many people to see.

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Finally Reaching the Starting Point

This week was finally at the point where filming a promotional video for the Voice kicked in. While finishing the intro, Matt and myself began filming around the house. Basically I took his little, Sony HD (dubbed the “Raycam”) and followed him around the kitchen, and the main office while he was giving a little tour, and giving out details about P.T. Barnum. Once uploading the footage, I then went around the house taking snapshots of the posters on the wall, objects in the kitchen such as the tin cans, and the shelf in the far corner. In addition, I also took snapshots of the house from the outside. That purpose was to avoid sudden cuts from being seen. I also selected a couple of photos on Google.

The first cut ran twelve minutes and nine seconds long with a few sound effects added in, photos from Google, photos from the Voice website, and many transitions between photos and footage. I mainly focused on taking out bits of dialogue, detaching the audio from the video, and making sure both are in sync with each other when it came to inserting photos and transitions in between.

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Setting Up the Project

It’s finally at that stage where I get to concentrate on the editing process without struggling (most of the time). Using Adobe Premiere for the first time since around 2011, I compiled footage from a few videos that were already made by Tony, added a couple transitions in order to give that “reality-TV” feel, and tried some other editing techniques. All that’s left is to add new footage that’s going to be filmed next week, and the everything will in place for the intro.

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The Progress Continues

The week wasn’t that much productive for me; despite doing two different types of work. Tuesday, I was away from my job in the production department, and helped out in the department of checking update information about a number of clients and companies associated with ‘The Voice’. Never knew that digging deeper for correct details would take all day (and it doesn’t finish). Friday I continued the video project, and approached the editing process. It looks like this segment of the project is going to take a while when it comes compiling the right footage.

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The Progress Begins

Third week interning at The Voice is spent on the promotional video project. I continue working on it by coming up with more ideas in general, and outline ideas in order to keep what I have in mind for an intro, a format, and an outro. By thinking creatively, the idea was to make something different than the videos that are already posted on the website, and YouTube channel.

When I had every idea scattered, but typed onto paper, a short meeting with Matt and Rachel was scheduled for Friday at 10:00am. Of course, I was preparing to explain everything that was provided on paper, and give as much detail as possible. Afterwards, once the two gave me a vision of what they wanted, which was reality-television show-based, I immediately had to work my brain with a format, and an outline. Also, Matt gave me the length for each segment, as well as the entire video, which will be set around ten minutes. So far, my job is to work on the video formats, and set up an outline based on the instructions and opinions from Matt and Rachel.

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A Beginning of the First Week

Within the first month of 2015, it was about to be the beginning of another journey. Accepted as an intern at the Voice Advertising Agency, the first week basically became a learning experience and a tutorial of how this company works. On the first day, my job as a videographer was to learn about the standards, and know who my fellow interns are. The standards included leads, interests, records, and contacts. While I already knew those specific elements of advertising, I got to know others such as qualified leads, iContact (in terms of email and other contact information in general). Taking those kind of notes was an important task to do. I now know how the first day usually goes. At the beginning of the first week, it becomes a learning progression, and then it grows from there. Lastly, I was given a bunch of magazines to look at and find certain articles that caught my interest. Of course I didn’t read every single article, but the ones that included stories about movie directors, and elements of film such as cinematography, editing, and screenwriting.

On the second day, my job as a videographer was to continue what I did last time, which was to read a few more articles, but that happened to a lesser extent. My first task was to visit shutterstock.com and search for a number of photos of a business man (of any occupation) standing by a window, or sitting at a desk looking at a tablet in his hand. Requested by Matt, Rachel, and Neil, I was already familiar with the website as I’ve previously searched for iStock photos for my college magazine. Choosing certain selections wasn’t that difficult, which resulted in three-eight photos. Even if it was a quick task, I only read a few more articles, and organized them on the table.

Even with the first two days being a learning experience, it was worth knowing what to do and what every person in this company does before diving straight in. My role as a videographer will be a real learning experience once that officially begins.

-Ray Corriea

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Can You Buy Our Vote? Absolutely!

RockTheVote_The-VoiceFor the right amount of money, we’ll do pretty much anything you ask us to do…. video production, online solutions (websites, web apps, eMarketing, etc.) and “traditional” advertising services, such as campaigns, layout, graphic design and copywriting.

We believe that anybody can make something of themselves in America…  but it doesn’t come cheap. We run a lean operation at The Voice, which means your precious marketing dollars go further.

But while many companies come to us because of price, they stay because of our creative. Organizations such as CA (Computer Associates), IBM, Vision Solutions, Emerson, ArisGlobal, Kitchen Brains and other mid-cap and global firms think the world of us.

We are based in beautiful Fairfield, CT, about an hour outside NYC, part of the tri-state region.  We have our own building with an in-house video production studio, apartments for interns-in-residence and more.

We also have a rich website at the-voice.com if you’d like to scope us out.  To engage, please write info@the-voice.com or call (203) 296-2800.

And remember, vote early and often to have The Voice on your team!

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